National Consumers League


NCL Food Issues

Naturally misleading: the food industry’s use of the term ‘natural’

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As consumers increasingly choose to take charge of their health and manage their own medications and treatments, it is more important than ever for consumers to understand the claims made regarding drug products, dietary supplements, personal care products, and food items. Just because something is on the shelf at the grocery store or drug store does not render the product harmless. When taking drugs and dietary supplements, consumers must always be cautious of interactions with foods and medications and possible side effects, even if the product is labeled “natural.”


Read the full report: Naturally Misleading